Entertaiment is often defined as ‘leisure activities’ for individuals and groups that can include play or the performance of cultural traditions. The power of entertainment to transcend media is illustrated by Scheherazade – the story from professional Persian storytelling tradition, which was adapted as an orchestral work by Rimsky-Korsakov, a film by Pasolini and even as an innovative video game.
This article sought to respond to o que é entretenimento, via the deconstruction of existing definitions and through an original process that led to new definitions centred on nocoes de produto, experiencia, cultura e comunicaç