From Middle English entretenement, from Old French entretenement. See entertain for more.
Anyone can tell a story, but few can do it well and still fewer can make their stories the center of their business model. Those who manage the proprieties of those stories in ways that create and sustain deep affinity, i.e., love, can monetize them to great effect. That is the art and science of entertaiment, which is why the most valuable asset in entertainment companies today is not their movies or TV shows, nor their digital assets. It’s their ability to build love, because that is what allows them to thrive.
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