Popular fashions often follow trends. Blue jeans and short skirts from 1960s England made it to the runways of Paris and London. Hip-hop also influenced Haute Couture fashion shows in Milan and London. Even popular sitcoms and music have a bearing on what’s “in” at the moment. As people are more connected to the world around them, fashion often reacts to events, technology, social status, and political stances.
Influence of media
A new study has been conducted to examine the influence of the media on fashion. The study focuses on the relationship between Mercedes Benz Fashion Week and social media sites. Results show that social media sites have increased access to fashion, making it easier than ever to keep up with the latest trends and trendsetters. They also noted that social media sites have improved the quality of shows and content, as well as allowed people to follow the fashion shows on Twitter or other social media sites.
Influence of technology
While technology has always had a great influence on the fashion industry, it is especially evident in the fast-paced manufacturing process. Many companies are now focusing on just-in-time production and shorter made-to-order cycles, which save on inventory management costs, waste, and overstocking. One Parisian brand that specializes in custom-made sustainable clothing is Dressarte. Other fast-fashion brands include Zara, Uniqlo, and Boohoo.
Influence of social status
As long as people have been dressing themselves, fashion has been a part of their life. Since the beginning, clothing has served a practical purpose, including warmth and protection. Later, it became an important part of social history, often reflecting gender, social status, and nationality. As a result, the importance of fashion has changed with time, and there are many social implications of clothing choices. To better understand these implications, we should look at the history of fashion.
Influence of political stances
Fashion has become a platform for political activism, with many designers and publications adopting politically-charged stances. For example, Christian Dior’s first female creative director, Maria Grazia Chiuri, has created T-shirts emblazoned with the phrase “We Should All Be Feminists.” Her political activism won her the Swarovski Award for Positive Change, and she’s a vocal proponent of political engagement.
Influence of internal taste mechanisms
According to the sociologist Stanley Lieberman, changes in fashion are a reflection of social change and the interests of fashion designers. However, Lieberson finds evidence of internal taste mechanisms that drive changes in fashion without any societal change. He explains that fashions can be traced back to the names given to children, which are not influenced by commercial interests. This is known as the Ratchet effect. In a later paper, Lieberson analyzes the relationship between children’s first names and the fashions they spawn.
Influence of globalization
The globalization of Western economies has created an abundance of fashionable goods in the dominant Western nations. Globalized production processes enable giant retailers to update their inventory and coordinate the worldwide distribution of goods. As a result, consumers in these countries are increasingly buying foreign clothing and accessories from corporations that project fantasy images, cool attitude, and carefree joy. But how has globalization affected fashion production? This article will explore the history of globalization and how it affects fashion in different countries.
