People everywhere wear clothes to express themselves and their individuality. Judges, members of the military, and brides all wear dresses and other clothing. Fashion is a huge business, with millions of workers designing, sewing, and dying clothing. It also plays an important role in politics, as uniforms and robes were used to abolish racial and class distinctions in the twentieth century. While some people may consider this to be an art form, the truth is that fashion is an endless popularity contest.
Influences
The influences on fashion are often complicated and multifaceted. These factors include societal norms, cultural values, and attitudes. When determining a consumer’s purchasing behavior, a manufacturer or retailer must consider these factors in order to create appropriate merchandise. Socio-cultural variables that influence consumer buying behavior include: family, opinion leadership, cultural norms, ethnicity, and social class. Identifying the socio-cultural makeup of their target consumers is particularly important for the production or marketing of fashion apparel.
Processes
In 2019, new business processes are emerging, based on successful sales concepts and marketing strategies. To keep costs down and processes optimized, more efficient supply chains are essential. In the apparel industry, purchasing has become increasingly strategic. Working with Merchandise Management, Design, and Product Development, purchasing is proving to be the interface for streamlining the supply chain. This paper explores some of the current challenges and potential benefits of process mining in the apparel industry.
Trends
Trends in fashion are based on changing consumer behaviour and are highly influential to all brands. For example, loungewear was a popular macro trend during the 2020-202021 season, due to the implications of Covid-19. As far as upcoming seasons are concerned, optimism is a big potential macro trend. It is associated with bold colours, daring silhouettes, and over-the-top design choices. This trend has also been linked to Pantone’s colours of 2021, indicating the latest in global design.
Media
As consumers and journalists, we are all aware of the importance of fashion media. But what does media in fashion have to do with sustainability? How can we engage our audiences with sustainable fashion? Here are three ways media can help. Creating a narrative about sustainable fashion in media, involving the public, is crucial for a healthy fashion industry. It can influence consumer behaviour and promote cultural change. A good way to do this is to highlight the efforts made by brands to reduce their impact on the environment, reduce CO2 emissions and adopt regenerative practices.
Careers
With more people conscious of their appearance, the fashion industry has become a lucrative profession. With so many people willing to spend money on fashion, it’s easy to see how someone with an interest in fashion could turn their passion into a career. Here are some career opportunities for those who have a flair for style and the need to stay on top of trends. Read on to learn more about these opportunities! Listed below are just a few.
Career path
If you love fashion and are considering a career in the industry, then a college degree is the right choice for you. Besides giving you a chance to work in industry-related jobs in your summer breaks, earning a formal degree also shows employers that you are serious about your chosen career. Many private lenders offer lenient loan terms and competitive interest rates to help you pay for your education and related costs. These lenders can also tailor a financial package to suit your needs.
