A business is an economic activity that generates monetary returns for its investors. Those investors could be individuals or groups such as banks, private equity funds and sovereign wealth funds. Regardless of ownership, every business aims to provide its customers with goods or services that fulfil needs and desires. Aside from producing and selling goods, other activities that qualify as a business include providing a service for a fee and purchasing, selling or exchanging goods or services with the goal of earning a profit.
Many people find the topic of business to be highly intimidating. In fact, a 2023 NerdWallet study revealed that 79% of Americans say at least one financial topic makes them uncomfortable, with cryptocurrency and investing topping the list of those concerns. As a result, it’s important for journalists to make business news as relatable as possible.
This can be done by writing in an approachable tone and simplifying complicated concepts, such as explaining jargon or terms like EBITDA or ROI. It can also be done by demonstrating the effect of an event or issue on ordinary people and businesses. For example, when reporting on inflation, using examples of how prices are rising for things like food, rent and gas can help readers understand the impact of higher costs on their daily lives.
Another way to make business news more relatable is by focusing on specific industries or companies that are known for their innovation. For example, a tech company might be able to use its market dominance to offer unique products or services not available from competitors. This can help to attract consumers and build brand loyalty.
Business news is available from a wide range of sources, including online and print publications, TV, radio and social media. Newspapers and magazines often cover both national and international business news, with some sources specializing in particular regions or sectors. To find more information about specific business events or topics, you can search newspaper titles in the Newspaper and Current Periodicals Room at the Library of Congress or ask a librarian for assistance. Alternatively, you can access business news through the Library’s online resources and subscription databases. If you’re looking for more specific research information, you can contact a Librarian by email or in person at the Reference Desk. They will be able to help you find the most relevant sources for your research. They can also recommend additional print and microform sources if necessary.
